
Explore the latest trends, insights, and key developments in the AI market for Q1 2025 in this comprehensive update.
AI: The Next Major Wave of Tech Innovation and Startup Opportunity
It’s becoming increasingly clear that leaders across the tech industry see AI as the next major wave of technological innovation. Key figures from the Internet, SaaS, and Cloud eras have already spoken about the incredible potential AI holds to transform how we live and work. We share these sentiments and believe that AI is indeed the next platform shift, opening up exciting opportunities for investment in the startup space.

AI Market Update – Q1 2025
AI’s Growing Momentum: A Shift in the Tech Landscape
The growth we’ve seen in companies like NVIDIA over the last 5-6 years mirrors what we witnessed in the 90s with Cisco and in the 2010s with AWS. These companies’ exponential growth reflected the platforms that would precede the Internet and Cloud revolutions. AI is no different, and we’re witnessing a similar trajectory, with hyperscalers investing heavily in this space. The capital expenditure from these companies has surged in recent years as they seek to capture the rapidly growing demand AI will generate.
In fact, this opportunity is just beginning. A recent Goldman CIO survey revealed that although AI currently constitutes a small portion of IT budgets, CIOs expect this figure to triple in the coming years. AI is on the cusp of becoming a central part of corporate IT infrastructure, and this is reflected in the projections from Morgan Stanley.
They forecast more than $400 billion in GenAI Enterprise software spending by 2028, just five years post-ChatGPT. The annual growth in AI spending is projected at 124% over the next four years, while the rest of Enterprise Software is expected to grow at just 7%. By 2028, AI spending could make up 22% of global software expenditures.
Why the AI Opportunity is Exploding
One major reason for the rapid growth of AI applications is that enterprises recognize the technology’s potential to fundamentally alter how we work. From transitioning traditional software-as-a-service models to the emerging service-as-software paradigm, AI’s potential to streamline operations and improve efficiency is becoming clearer.
This shift will manifest in several areas:
- The Way We Work: AI will automate a variety of low-level tasks traditionally performed by solo knowledge workers, shifting how teams and businesses operate.
- Pricing Models and Efficiency: The emergence of AI-driven solutions will reshape business models and profit margins, driving increased operational efficiency across sectors.
These changes are expected to unlock significant market prospects, and we think we have only begun to understand what lies ahead.
AI Startups vs. Incumbents: Data Access and Product Velocity
Startups Against Established Firms: The Rate of Data Availability and Product Speed
The competition between large existing firms and newer startups is a notable trend within AI. Existing companies possess a range of systems that contain valuable enterprise information, which could be used to build new AI systems.
AI startups struggle with a lack of information, but unlike incumbents, they do not have outdated frameworks and data systems. The rapidly evolving AI ecosystems means that startup have more freedom to develop their AI frameworks, which may help in producing better AI systems in bulk.
The stalemate of capitalizing on strategic data or obsolete system frameworks will create an imbalance, which will slow or speed the growth of competitors in the market.
AI’s Impact on the Advertising and SaaS Sectors
A few companies have already seized and made the most out of the AI opportunities with tremendous outcomes. Such as AppLovin integrating AI on their advertisement and monetization methodologies which appeared to boost their productivity and profits.
AppLovin’s growth rate accelerated by 7%, and its free cash flow margins grew by 20%, driving its market capitalization up by over $75 billion.
In contrast, TTD has found the transition to its new AI platform slower than anticipated. Despite both companies being fueled by similar AI trends, their different execution strategies have resulted in a notable divergence in stock performance.
AI’s Potential: Echoing the Internet Era
While AI undoubtedly represents the next major platform shift, it’s worth noting that the journey could resemble the Internet era more than the Cloud era. During the Internet transition, companies like Cisco made aggressive bets on future demand, only to face challenges when early market enthusiasm didn’t translate into immediate revenue. AI’s evolution may mirror that pattern, rather than the rapid adoption seen with Cloud computing.
It’s essential to remember that the major companies we now view as dominant weren’t founded immediately after the first signs of a platform shift. Google, for example, was founded five years after Mosaic, and Facebook came 11 years later. Snowflake was started six years after AWS launched. This underscores the fact that the AI revolution, like past tech shifts, is still in its early stages. It may take some time before the full extent of its potential is realized.
Conclusion: The AI Opportunity is Just Beginning
In summary, we’re incredibly excited about the potential opportunities AI presents. While we are still in the early stages of this transformation, the investments being made by leading companies signal the massive opportunities ahead. We are talking about a potentially trillion-dollar market in equity value as AI continues to revolutionize industries and reshape the way we work. The AI opportunity is immense, and its growth will be rapid—this is just the beginning.
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